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APEX LEGENDS
ABOUT THE BRAND
A free-to-play battle royal game where contenders gather in teams to fight for fame and fortune. The game has won the attention of users around the world thanks to thoughtful gameplay where the characters interact with each other. Developed by Respawn Entertainment and published by Electronic Arts.
TARGET AUDIENCE
core - men 18-34 years.
wide - men and women 7-44 years.
VALUES
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Team Play
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Comradery and Affiliation
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Competition and Tension
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Immersion and Expression
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