ABOUT THE BRAND 

A charity brand to support Ukraine, developed by Nerd agency with a team of volunteers.

The creative concept of the brand was born around the key values that ordinary Ukrainians proved during the first months of the war. These stories and heroes narrate the new collective image of what the Ukrainian values are and what the spirit of Ukraine is.

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TARGET AUDIENCE

people who stand with Ukraine

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VALUES​

• Support

• Freedom

• Bravery

• Endurance

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