ABOUT THE BRAND

Mavka. The Forest Song brand is based on an animated movie, which is to be released in December 2022. The story is a modern interpretation of the famous fairy drama ‘The Forest Song’ by Lesya Ukrainka. Mavka — a Soul of the Forest and its Warden — faces an impossible choice between love and her duty as guardian to the Heart of the Forest.

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TARGET AUDIENCE

children 4-14 y.o. (mostly girls), women 18-45 y.o.

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VALUES

• Respect for nature and its resources

• Authenticity

• Eco-friendly way of life

• Natural beauty

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