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Licensing Magazine

Nov 1, 2023

The 3D animated series Mavka took part at Cartoon Forum 2023 in order to create new viable partnerships

Produced by Animagrad (part of FILM.UA Group) in collaboration with co development partners TeamTo, it is based on the feature film MAVKA. THE FOREST SONG, one of 2023's biggest hits in the world of indie animation. The MAVKA series, concelved as a prequel to the film, thus expands Mavka's Universe, bringing viewers even more characters from Ukrainian mythology and ancient legends recounted in the simple and international language of animation, with more laughs and fun, as well as gorgeous and enchanting music. Mavka, the Soul of the Forest, and her friends are on a mission to restore order in the magical Forest, but the monster Chuhai stands in their way. A new mission and a new villain mean new adventures, secrets, and trouble in every episode, but also finding smart solutions and getting out of scrapes!

With over 30 licensees and 300+ sku, the brand already has a very successful licensing programme in Ukraine, and this vear emerged as one of the most popular

licenses in Ukraine. The numerous Interesting partnerships range from

a collaboration with a restaurant chain that operates in Ukraine and Poland, to a licensed waterpark which is to be open in Q1 2024. Internationally, Mavka signed a deal with Italian publisher Mondadori Ragazzi. Given the international popularity of the animated film, Nerd agency, which represents global rights for the Mavka brand, has a booth at BLE this year, looking for new licensees and agencies. With the series, they hope to establish a global master toy licensee, international deals with fashion firms, and expand the licensing program into food categories. They are willing to collaborate with other agencies as well as with companies directly.

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